Web Survey Bibliography
The article discusses the ongoing debate over the Internet-based polling results conducted by InterSurvey, a Menlo Park, California-based marketing research firm. The company uses a random digit phone dialing to look for participants for its panel. The InterSurvey then equips all the panel members with Internet hardware and connectivity at no charge so that they can respond to several Web-based surveys. The author explains how the firm deals with the issue of narrowband bottlenecks. The author underscores the difference of the business with other companies with related operations.
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